Fractional GTM Engineering
Revenue systems.
Not headcount.
You're post-Series A and your GTM motion is still you and a spreadsheet. I build the infrastructure, run the playbook, and hand you a repeatable system — without the VP of Sales price tag.
What I Build
Services
Outbound Infrastructure
Cold email that actually lands. Sequence architecture, deliverability setup, domain warming, and copy that books meetings without burning your sender reputation.
Paid Acquisition
Performance marketing that pays back. Funnel-first campaign strategy across LinkedIn, Google, and Meta — built for B2B SaaS buying cycles, not impressions.
Organic Content
Content that compounds. SEO-informed editorial systems, distribution playbooks, and thought leadership that builds pipeline long after you stop paying for it.
RevOps
CRM you'll actually use. HubSpot or Salesforce setup, reporting that ties activity to revenue, and handoff processes that stop deals from leaking.
How It Works
The Model
Embedded Operator
You get someone inside the tent — running your weekly GTM standup, owning pipeline targets, building in your stack. Not advising from a deck. Senior judgment with hands on the keyboard.
Fractional Cost
Access to operator-level execution at 20–30% of a full-time VP hire. No equity, no benefits overhead, no 90-day ramp. Productive from week one.
Infrastructure That Compounds
Outbound data sharpens paid targeting. Paid insights inform content. Content fills the top of outbound. We build an integrated engine — nimble enough to test a new segment in days, smart enough to get better over time. Everything lives in your stack. You own it.
Proof
It Works
Case Study — A Leading Restaurant Loyalty Platform ($50M+ ARR)
Before engaging, there was no repeatable outbound motion — pipeline depended entirely on founder relationships. Within 90 days, the team had a functioning SDR infrastructure, a multi-stage email sequence generating consistent qualified meetings, and a CRM they could actually report from. No new hires. No agency retainers.
Get in Touch
Ready to build your GTM system?
Tell me where you are. I'll tell you if I can help.
Free Resource
The GTM Playbook
Weekly tactics from the field — what's working in outbound, content, and RevOps right now. No theory. No fluff. Written for founders and operators who are building GTM without an army.
Subscribe Free